JUDGE A BOOK BY ITS COVER… OR NOT.

Spend enough time on the internet and you’ll find some of the craziest things. I recently came across this video promoting Dermablend’s body cover and tattoo primer. The video features Rick Genest, who is otherwise known as Zombie Boy for being tattooed like a corpse across the majority of his body.

The video shows Genest without his trademark tattoos as a result of being covered by Dermablend’s body cover and tattoo primer. Using Genest – whom most people wouldn’t recognize without his tattoos – was a great way for Dermablend to show how effective their product really is.

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