AD OF THE DAY: GOOGLE PLAY

Google recently launched a marketing campaign to promote its newly rebranded app store, Google Play, using this simple, yet creative video.

In a rather impressive feat, this ad promotes Google Play by combining the relatively antiquated versions of the app store’s various elements: a standard-issue telephone is used to represent a cell phone; an actual book  to represent an e-book; a projector to represent a TV; and a rubik’s cube to represent an online game.

In addition, this ad follows a growing trend by Google to use handcrafted materials to promote its various products and services.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s