THE RETURN OF MICROSOFT

Microsoft is making a huge comeback. The software giant has been going through a rebranding effort of late; updating its logo for the first time in 25 years in an effort to streamline its brand experience, and attempting to challenge Apple even further with the continued expansion of its retail stores. Now Microsoft is unleashing an onslaught of ads to promote the release of its latest operating system, Windows 8.

Sure Microsoft always rolls out a robust marketing campaign to support the launch of each new operating system, but it’s hard to ignore the fact that there’s something quite different this time around. In particular, with this ad promoting the Windows 8 picture password feature, it’s obvious that Microsoft went back to the drawing board with a strong focus on reimagining its most popular products, and delivering fresh product marketing ideas to go along with them.

After some problematic product launches in the past, it appears the Microsoft team now recognizes that marketing is only truly successful when the brand and product experience is equally as innovative. Only time will tell if this wave of product launches and colorful advertising will translate into increased sales for Microsoft, but it’s certainly great to see the software giant taking a bold approach to its marketing communications efforts.

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