Social media as a channel for communication and collaboration is constantly evolving. In particular, savvy digital consumers are always quick to explore new ways to use various social media platforms to meet their individual needs, ultimately creating unique experiences within their online communities. These inventive uses of social media can sometimes inspire ideas for new features and even entirely new platforms.
An example of a creative use of social media I’ve recently come across is by Edmonton-based fine artist Glen Ronald on instagram. In recognition of his relatively strong following on the free photo-sharing program/social network, Ronald has taken advantage of the opportunity to sell his original drawings and paintings to instagram users by intermittently holding auctions right on his profile.
While eBay still exists as the leading online auction website, I would argue that in this particular circumstance instagram provides a much more personal space for Ronald to interact with prospective buyers and fine art enthusiasts alike. In addition, instagram offers an equally (if not more) instant response, since consumer engagement happens in real-time.
Although I doubt that instagram will introduce an auctions feature in the near future, Ronald’s distinctive use of the photo-sharing program certainly raises an important question about the core needs social media users hope to fulfill through their digital experiences. Ultimately, social media platforms (and brands operating in the digital space) that are aware of, and more importantly, remain responsive to these needs will succeed at delivering better digital experiences for consumers.