Google recently launched a marketing campaign to promote its newly rebranded app store, Google Play, using this simple, yet creative video.
In a rather impressive feat, this ad promotes Google Play by combining the relatively antiquated versions of the app store’s various elements: a standard-issue telephone is used to represent a cell phone; an actual book to represent an e-book; a projector to represent a TV; and a rubik’s cube to represent an online game.
In addition, this ad follows a growing trend by Google to use handcrafted materials to promote its various products and services.
Inspired by a visualization project from my Creative Thinking and Problem Solving class, I decided to create an infographic on myself to use as visual self presentation which incorporates my persona, interests and past experience.
Click here to see the image in its original size.
In an attempt to build a stronger relationship with its developers, Google is inviting them to record videos and share their stories. In particular, Google wants to find out what inspires them and what being a developer means to them, in hopes of improving support and ultimately launching an online community specifically for developers.
The spot featured above promoting Google’s open source project immediately reminds me of JJ’s visual self presentation, which had a very similar do-it-yourself, pop-up card style. If I didn’t know better, I would say that Google stole JJ’s idea. However, it’s rather encouraging to see that the ideas and concepts we are developing in our Creative Thinking and Problem Solving class actually have a place in the real world.