Google recently launched a marketing campaign to promote its newly rebranded app store, Google Play, using this simple, yet creative video.
In a rather impressive feat, this ad promotes Google Play by combining the relatively antiquated versions of the app store’s various elements: a standard-issue telephone is used to represent a cell phone; an actual book to represent an e-book; a projector to represent a TV; and a rubik’s cube to represent an online game.
In addition, this ad follows a growing trend by Google to use handcrafted materials to promote its various products and services.
Advertising is truly powerful when its able to tell a story, and this spot for Google Chrome in India is a perfect example.
The spot was inspired by the real story of G. Rajendran, an artist from Tamil Nadu (Southern India) who used the web to bring the dying art of “Tanjore” paintings back to life, and ultimately became a successful businessman in the process.
The art is supposed to have originated in 1600 A.D and is an important part of the local social and cultural heritage.
In an attempt to build a stronger relationship with its developers, Google is inviting them to record videos and share their stories. In particular, Google wants to find out what inspires them and what being a developer means to them, in hopes of improving support and ultimately launching an online community specifically for developers.
The spot featured above promoting Google’s open source project immediately reminds me of JJ’s visual self presentation, which had a very similar do-it-yourself, pop-up card style. If I didn’t know better, I would say that Google stole JJ’s idea. However, it’s rather encouraging to see that the ideas and concepts we are developing in our Creative Thinking and Problem Solving class actually have a place in the real world.